Denim & Soul

Denim & Soul


Location: Jacksonville, Florida

St. John’s Town Center


Completion: 2016

studio9 architecture in collaboration with River City Contractors recently completed a storefront retrofit as well for Denim & Soul at the St. John’s Town Center.

“Denim & Soul is a high-end clothing and accessories retailer with locations in Chicago, Dallas, San Francisco and more coming soon, featuring an eclectic mix of pieces stemming from owner Lady Fuller’s vision. In 2004 Lady utilized her MBA in Entrepreneurship and inspiration from her parents’ legacies, her father a businessman and her mother a model, when she opened a network of boutiques called The Blues Jean Bar, which evolved into Denim & Soul in the fall of 2015. Along with assistance from partner Marcus Lemonis, host of CNBC’s reality series The Profit, Denim & Soul has transformed the roots of Lady’s urban fashion ideals to a modern, laid back luxury boutique featuring garments and lifestyle accessories for men and women.”